In the beginning of 1993 the entrepreneur Roger Sandström came up with the idea to develop a unique sports drink for endurance athletes. Mr. Sandström decided to contact the R&D department at Lyckeby Starch (farmer-owned cooperative in Sweden) and they made the groundbreaking discovery of a carbohydrate which has a very high molecular weight and delivers a unprecedented rapid uptake.
In order to present the facts of the newly developed product’s superiority over the simple sugars on the market at that time, discussions with the Karolinska Institute in Stockholm, Sweden were started the mid-1994. The initial report of the study was presented to the public in the 1996. It showed a significant advantage of Vitargo over all competitive carbohydrate-based products at the time. The study proved that Vitargo replenished glycogen levels in muscles 70 % faster within 1-hour than other maltodextrin-based sports drinks. Later that year a second study was presented, showing that Vitargo left the stomach 2.3 time (130%) faster than other maltodextrin-based sports drinks.
A few years later Lyckeby Starch started to negotiate with the Swedish company Swecarb AB for sale of the patent and brand name of Vitargo, which led to a takeover on September 1st 2001.
Nowadays Vitargo is still the fastest muscle fuel on the global market, used by athlete in all sports to fuel their success.